This is not just about make-up products.

As a group, we looked at every angle of what is needed to run a main team or crowd hair and make-up department. Besides make-up and hair products we wanted to look at other items in our kits plus everything else we would utilise including disposables, PPE, printers, software, travel and even eating implements.

During the research process, companies were invited to provide us with information and tell us about their products. We entered this information into the guide in categories such as whether the product is vegan or recyclable, enabling the guide users to make clear comparisons between products. No brand is perfect, and no product is perfect, but hopefully we can help you to highlight key factors that are important to you and support brands which centre around your ethos.

Personal preference will always play a major role. To quote Khandiz Joni, founder of The Conscious Beauty Union, “When purchasing, you need a point of compromise. What really matters to you? Is it the health benefits, environment policy or animal welfare issues? Once you know what matters, you can then define what you are not prepared to compromise on.”